Press

Press

For reporters and publications covering Flatbread Grill, LLC v. Vieira's Bakery Inc.

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Check back here for our press release on Flatbread Grill, LLC v. Vieira's Bakery Inc.

Fact sheet

Case
Flatbread Grill, LLC v. Vieira's Bakery Inc.
Court
U.S. District Court for the District of New Jersey
Filed
November 2023
Plaintiff
Flatbread Grill, LLC, the company behind Flatbread Grill® and Thumb Bread®, founded by Fusun, Gonca and Arzu Esendemir
Defendant
Vieira's Bakery Inc., a wholesale bread manufacturer in Newark, NJ
What it's about
The Thumb Bread® burlap bread bag, federally registered trade dress designed by Arzu Esendemir in 2017. Our lawsuit alleges that Vieira's Bakery Inc. copied it after meeting us under a signed NDA.
Status
Ongoing and headed toward trial
Court docket
View the public docket on PACERMonitor ↗

Press photos

Photos of Thumb Bread® and the Esendemir sisters are free to use with coverage of this case. Please credit Flatbread Grill, LLC.

Thumb Bread® in its burlap bread bags
Thumb Bread® in the burlap bread bag
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Fusun, Gonca and Arzu Esendemir with Thumb Bread®
Fusun, Gonca and Arzu Esendemir
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Thumb Bread® in its original burlap bread bag
The original burlap bread bag, designed in 2017
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Arzu Esendemir, creator of Thumb Bread®, holding Thumb Bread® in the burlap bag
Arzu Esendemir, creator of Thumb Bread®
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Vieira's Bakery Portuguese rolls in the red-and-white bag Vieira's used for decades
Vieira's Bakery's packaging for decades
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Vieira's Bakery Authentic Portuguese Rolls in the burlap-look bag
Vieira's Bakery Authentic Portuguese Rolls in the burlap-look bag
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Media contact

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